Sample of email received by your friend:

Subject: Something that may interest you

Message:
Hi {friends name}
I thought you may be interested in badgerbyte, the company I use for my web & IT requirements. They have a website at http://www.badgerbyte.co.uk which I recommend you take a look at.
I've passed a few of your details over to Nick Bailey of badgerbyte so you may get a call or email from him regarding this email.
Whether you are looking for a simple web presence, an e-commerce web shop or some IT support I would advise badgerbyte everytime.
Take care
{your name}